Music Agents
Music Promoters Heading Towards a Brighter Tomorrow
Music promoters who work with big money deals would never dream of booking a show without a contract (nor would the artists with whom they work consider playing a show without a contract). But in the indie music world, music promoters contract are probably the most overlooked kind of contract. Relationships between promoters and bands at this level are often casual, but even if there are not huge sums of cash involved, a contract lets everyone know where they stand. Music promoters and bands alike can use these steps to create a fair contract that will help the gig go more smoothly.
Music promoters do just what their name suggests – they promote live shows. But more than just promoting the show, music promoters also organize shows and book bands. The basic duties of music promoters are to secure a venue for a show, promote the show via the media and via posters/flyers/etc in the local area, work with the band and agent to make sure all the show night needs are covered (PA system, lighting, etc), and when appropriate, music promoters pay the band. The music promoters are responsible for covering the venue costs and the costs of promotion and any special equipment. However, music promoters can, and do, recoup these costs from the show income before they pay the band in many instances. Every deal is different, and music promoters work with agents and managers to nail down the specifics of a deal before the show.
The main job of music promoters, usually simply called promoters, is to publicize a concert. Promoters are the people in charge of “putting on” the show. They work with agents, or in some cases, directly with the bands, and with clubs and concert venues to arrange for a show to take place. Promoters then are in charge of making sure the word gets out about that show. They also take care of arranging the incidentals, like hotels and backline for the band. In a nutshell, it is the promoter’s job to make sure things go off without a hitch. This kind of promoter is different from a radio plugger or PR agent.
Promoters who work with mega stars who sell out huge venues can make some serious money. But indie music promoters can easily find themselves working all day, every day, and only getting deeper into debt. Many promoters have a day job that supports their promotion job. If you want to become a promoter, you need a clear understanding of the money involved, and you need to make deals with bands and venues very carefully. For any given show, a promoter’s expenses include: Venue rental, Advertising (posters, newspaper/magazine advertisements, etc), Backline rentals, Accommodation for the band, Rider, Payment for the band
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